Marketing Application - Marketing Planning& Marketing Analysis Tool - Direct Marketing Tutorial WorkshopThe Direct Marketing 101 Workshop Tutorial takes you throughevery step and facet of direct marketing, including developingdirect marketing plan, direct marketing financials and budgets,direct marketing circulation plans; database marketing; directmarketing analytics and testing; direct marketing creative anddesign, selecting the appropriate direct marketing media for yourintegrated direct marketing campaigns, and developing directmarketing offers. They address both consumer (B2C) and business tobusiness (B2B) direct marketing. You will learn how to write adirect marketing plan; how to select the appropriate media for yourcampaign, when to use it; the types of mailing list, the listmanagement process and circulation planning; the types of directmarketing offers and when to use them; how to build a directmarketing database; direct marketing breakeven analysis andbreakeven formula design; and finally bringing it all together in acreative package that will give you the best chance of launchingsuccessful direct marketing programs.

Marketing Application - Marketing Planning& Marketing Analysis Tool - Marketing Sample Size CalculatorUse this Marketing Sample Size Calculator to determine a samplesize for testing the response to an upcoming B2B or B2C directmarketing campaign, or for a research survey in which you want todetermine how many people to interview or send questionnaires (theminimum sample size).The confidence level is expressed as a percentage and representshow sure you are that the actual percentage of the population whowould respond lies within the percentage limit of error. The 95%confidence level means you can be 95% certain; the 99% confidencelevel means you can be 99% certain. Most researchers use the 95%confidence level. Greater confidence will generate larger samplesizes. This calculator is limited to confidence levels of 90, 95and 99%.Enter the percentage response rate as a whole number and / ordecimal (i.e., 10 for 10%, 1.25 for 1.25%, .5 for .50 % of apercent, etc.)The percentage limit of error is the plus-or-minus error amountor deviation (expressed as a percentage) that you are willing totolerate from your projected response rate. For example, if youenter a 2% response rate and are willing to accept an error (ordeviation) in response of 5% (i.e., response between 1.90% and2.10%) at a confidence level of 95%, your sample size willbe75,295. The range of error in this calculator is limited to amaximum of 15%.To enter a value in any cell, click in the cell and you can usethe number keypad to enter a number. To move to the next cell,click on the NEXT button in the keypad that appears. To reset thiscalculator to the initial zero values, click on the RESET button atthe top of the calculator. You can open and close the individualpanels as you enter values or leave them open to more easilyconduct "what-if" analysis.

The Retail Financial CalculatorsToolkitincludes 24 retail marketing financial calculators to helpyou planyour merchandising, retail sales analysis, store planningandstaffing, breakeven analysis and more. Select the tool fromthemenu on the left and then use the box that appears to the righttoenter your variables. This app is optimized for tablet use,butwill also function on smartphones. Depending on screenresolutionand size you may have to use the horizontal scroll bar tosee thefull app. You can also zoom the app to fit your screen size.Tools included:Retail Breakeven CalculatorRetail Price CalculatorSales Variance CalculatorSales by Department or Product Category CalculatorSales per Transaction CalculatorSales per Employee CalculatorSales per Square Foot CalculatorNet Profit Margin (Return on Sales)Return on Assets CalculatorAverage Inventory CalculatorMargin Contribution CalculatorCOGS (Cost of Goods Sold) CalculatorGross Margin $ CalculatorGross Margin ROI (GMROI) CalculatorInventory Turnover CalculatorMaintained Markup CalculatorMarkup % CalculatorGross Margin % CalculatorNet Sales CalculatorOpen-To-Buy (OTB) CalculatorReductions CalculatorSell-Through Rate CalculatorStock-to-Sales Ratio CalculatorFinancial Ratios Calculators----------------------------------------------------DWS Associates (D.B.A "DWSA Software")End-User License AgreementThis license statement and limited warranty constitutes alegalagreement ("License Agreement") between you (either asanindividual or a single entity) and DWS Associates (D.B.A."DWSASoftware") for the software product named "(Enter ProductNameHere)" ("Software Product"), including any software, media,andrelated on-line, printed or electronic documentation.Byinstalling, copying, or otherwise using the Software Product,youagree to be bound by the terms of this License Agreement. If youdonot agree to the terms of this License Agreement, do notinstall,copy, or use the Software Product.This license agreement shall supersede any verbal, orpriorverbal or written, statement or agreement to the contrary.1. OWNERSHIPThe Software Product is proprietary to DWS Associates(D.B.A.DWSA Software. The Software Product is licensed, not sold,to younotwithstanding any reference herein to "purchases."Youacknowledge and agree that: (a) the Product is protectedundercopyright laws and international copyright treaty; (b)DWSASoftware) retains all copyrights and other intellectualpropertyrights in the Software Product; (c) there are no impliedlicensesunder this License, and any rights not expressly granted toyouhereunder are reserved by DWSA Software; (d) you acquirenoownership or other interest (other than your license rights) inorto the Software Product; and (e) DWSA Software owns all copiesofthe Software Product, however made. You agree that you will not,atany time, contest anywhere in the world DWSA Software'sownershipof the Software Product, nor will you challenge thevalidity ofDWSA Software's rights in the Software Product.

The mobile Direct Marketer's Toolkitincludes27 tools to help you plan and analyze direct marketingprograms andactivities. It is designed for business owners andmarketingexecutives looking to develop more effective directmarketingprograms to increase sales and attract and retainprofitablecustomers. It includes B2B and B2C direct marketingapplications,financial analysis and interactive tools for marketerwho needs tobe able to do on-the-go planning and analysis on a widevariety oftopics: campaign planning, direct mail, lead generationcampaignsand lead forecasting and management and nurturing, ROIandbreakeven analysis, telemarketing, e-commerce, emailmarketing,social media, digital marketing, direct responsetelevision, andmore. Note: these are only a fraction of the morethan 150 planningand analysis tools available on our website.The following tools are included in the kits.1. Sample Size Calculators (3 different calculators formailtesting and surveys)2. Customer LTV (Life Time Value) Calculator3. Customer NPC (Net Present Value) Calculator4. Campaign Sizing Tool5. Simple Marketing ROI Calculator6. Campaign ROAI (Return on Advertising Investment)Calculator7. Campaign Results Calculator8. Inquiry Campaign Size Calculator9. Lead Calculator – Based on Known Revenue Goal10. Mail Testing Financial Analysis Calculator11. Direct Mail (Solo Mail or Catalog) Package ProductionCostEstimator12. Email Campaign Monthly Lead Flow Planning Calculator13. Email Campaign ROI Analysis Tool14. Email Response Rates Chart15. E-Commerce Email ROI Calculator16. CPI CPL (Cost per Inquiry, Cost per Lead) CampaignBreakevenCalculator17. Direct Order Direct Marketing Campaign Breakeven Calculator(allmedia types)18. Direct Marketing Campaign Average Order ValueBreakevenCalculator19. Pay-Per-Click Advertising ROI Calculator20. Banner Advertising Breakeven ROI Calculator21. Website Breakeven ROI Calculator22. Social Media BE ROI Calculator23. Telemarketing ROI Calculator – Based on Known Universe24. Telemarketing ROI Calculator – Based on Know Revenue25. DRTV Ad Allowable & Media Efficiency Ratio Calculator26. DRTV Income and Cash Flow Calculator27. DRTV Campaign ROAI Calculator28. B.A.N.T. Criteria Chart--------------------------------------------------------------------------------------\DWS Associates (D.B.A "DWSA Software")End-User License AgreementThis license statement and limited warranty constitutes alegalagreement ("License Agreement") between you (either asanindividual or a single entity) and DWS Associates (D.B.A."DWSASoftware") for the software product named "(Enter ProductNameHere)" ("Software Product"), including any software, media,andrelated on-line, printed or electronic documentation.Byinstalling, copying, or otherwise using the Software Product,youagree to be bound by the terms of this License Agreement. If youdonot agree to the terms of this License Agreement, do notinstall,copy, or use the Software Product.This license agreement shall supersede any verbal, orpriorverbal or written, statement or agreement to the contrary.1. OWNERSHIPVisit our website to see the details on softwarelicensing,ownership and use:http://www.dwsassociates.com/legal-notices/

Marketing Application - MarketingPlanning& Marketing Analysis Tool - Catalog Marketing WorkshopSince the birth of e-Commerce, digital marketers havebeenprophesying the death of the catalog as a marketing tool,medium,channel. The Internet would kill the printed catalog. Wellthefacts are in. Research continues to show that catalogs arealiveand well and being used by many of the marketers who havingbeenplacing flowers at the gravestone of catalog marketing. Thefact isthat catalogs are the most effective means of driving salesthroughthe digital channel. Digital retailers are jumping on thecatalogwagon, because consumers respond to them. Catalogs can bescanned.Websites can't. Catalogs because of this factor can driveimpulsesales. Catalogs are a necessary and effective tool inamulti-channel marketing program.These eight tutorials take you through every step ofplanning,developing, launching and then managing a catalogoperation. Thesetutorials are meant as an introduction and/orrefresher to catalogmarketing. If you're in the processing ofthinking about launchinga catalog or actually in the planningstages of one, thesetutorials are excellent guides to helping youkeep your plans ontrack. If you're an Internet merchant, then youwill find them veryuseful in helping you tie together your onlinee-commerce store andactivities and your offline direct mail catalogactivities.Catalogs have become a necessity in driving online salesfor manymerchants and recent studies show that the majority ofonlinepurchases made by customers at these multi-channel sites aredrivenby catalogs.

The mobile Marketer's Toolkit includesmorethan 31 tools to help you plan and analyze marketing programsandactivities. It is designed for business owners andmarketingexecutives looking to develop more effective marketingprograms toincrease sales and attract and retain profitablecustomers. Itincludes B2B and B2C sales and marketing applications,financialanalysis and interactive tools for marketer who needs tobe able todo on-the-go planning and analysis on a wide variety oftopics:campaign planning, direct marketing, customer acquisition,leadforecasting and management and nurturing, ROI andbreakevenanalysis, customer retention, telemarketing, e-commerce,emailmarketing, sales promotion, social media, digital marketing,salesmanagement and more.Note: these are only a fraction of the more than 150 planningandanalysis tools available on our website.1. Sample Size Calculators (3 different calculators formailtesting and surveys)2. Customer LTV (Life Time Value) Calculator3. Customer NPC (Net Present Value) Calculator4. Campaign Sizing Tool5. Simple Marketing ROI Calculator6. Campaign ROAI (Return on Advertising Investment)Calculator7. Campaign Results Calculator8. Inquiry Campaign Size Calculator9. Lead Calculator – Based on Known Revenue Goal10. Mail Testing Financial Analysis Calculator11. Direct Mail (Solo Mail or Catalog) Package ProductionCostEstimator12. Email Campaign Monthly Lead Flow Planning Calculator13. Email Campaign ROI Analysis Tool14. Email Response Rates Chart15. E-Commerce Email ROI Calculator16. CPI CPL (Cost per Inquiry, Cost per Lead) CampaignBreakevenCalculator17. Direct Order Direct Marketing Campaign Breakeven Calculator(allmedia types)18. Direct Marketing Campaign Average Order ValueBreakevenCalculator19. Pay-Per-Click Advertising ROI Calculator20. Banner Advertising Breakeven ROI Calculator21. Website Breakeven ROI Calculator22. Social Media Breakeven ROI Calculator23. Trade Show / Event Breakeven ROI Calculator24. Trade Show / Event Attendance Calculator25. Telemarketing ROI Calculator – Based on Known Universe26. Telemarketing ROI Calculator – Based on Know Revenue27. Sales Pipeline Lead Flow Calculator28. Sales Force Sizing Tool29. Sales Prospecting Activity Rate Calculator30. Sales Territory Call Planning Tool31. B.A.N.T. Criteria Chart---------------------------------------------------------DWS Associates (D.B.A "DWSA Software")End-User License AgreementThis license statement and limited warranty constitutes alegalagreement ("License Agreement") between you (either asanindividual or a single entity) and DWS Associates (D.B.A."DWSASoftware") for the software product named "(Enter ProductNameHere)" ("Software Product"), including any software, media,andrelated on-line, printed or electronic documentation.Byinstalling, copying, or otherwise using the Software Product,youagree to be bound by the terms of this License Agreement. If youdonot agree to the terms of this License Agreement, do notinstall,copy, or use the Software Product.To view the complete license agreement,visit:http://www.dwsassociates.com/legal-notices/

The Marketing Planning & AnalysisToolkitincludes more than 30 tools to help you plan and analyzemarketingprograms and activities. It is designed for businessowners andmarketing executives looking to develop more effectivemarketingprograms to increase sales and attract and retainprofitablecustomers. It includes B2B and B2C sales andmarketingapplications, financial analysis and interactive tools formarketerwho needs to be able to do on-the-go planning and analysison awide variety of topics: campaign planning, directmarketing,customer acquisition, lead forecasting and managementandnurturing, ROI and breakeven analysis, customerretention,telemarketing, e-commerce, email marketing, salespromotion, socialmedia, digital marketing, sales management andmore.Tools in App1. Sample Size Calculators (3 different calculators formailtesting and surveys)2. Customer LTV (Life Time Value) Calculator3. Customer NPC (Net Present Value) Calculator4. Campaign Sizing Tool5. Simple Marketing ROI Calculator6. Campaign ROAI (Return on Advertising Investment)Calculator7. Campaign Results Calculator8. Inquiry Campaign Size Calculator9. Lead Calculator – Based on Known Revenue Goal10. Mail Testing Financial Analysis Calculator11. Direct Mail (Solo Mail or Catalog) Package ProductionCostEstimator12. Email Campaign Monthly Lead Flow Planning Calculator13. Email Campaign ROI Analysis Tool14. Email Response Rates Chart15. E-Commerce Email ROI Calculator16. CPI CPL (Cost per Inquiry, Cost per Lead) CampaignBreakevenCalculator17. Direct Order Direct Marketing Campaign Breakeven Calculator(allmedia types)18. Direct Marketing Campaign Average Order ValueBreakevenCalculator19. Pay-Per-Click Advertising ROI Calculator20. Banner Advertising Breakeven ROI Calculator21. Website Breakeven ROI Calculator22. Social Media Breakeven ROI Calculator23. Trade Show / Event Breakeven ROI Calculator24. Trade Show / Event Attendance Calculator25. Telemarketing ROI Calculator – Based on Known Universe26. Telemarketing ROI Calculator – Based on Know Revenue27. Sales Pipeline Lead Flow Calculator28. Sales Force Sizing Tool29. Sales Prospecting Activity Rate Calculator30. Sales Territory Call Planning Tool31. B.A.N.T. Criteria Chart32. Product Life Cycle Assessment Tool33. New Product Launch Planning Templates--------------------------------------------------DWS Associates (D.B.A "DWSA Software")End-User License AgreementThis license statement and limited warranty constitutes alegalagreement ("License Agreement") between you (either asanindividual or a single entity) and DWS Associates (D.B.A."DWSASoftware") for the software product named "(Enter ProductNameHere)" ("Software Product"), including any software, media,andrelated on-line, printed or electronic documentation.Byinstalling, copying, or otherwise using the Software Product,youagree to be bound by the terms of this License Agreement. If youdonot agree to the terms of this License Agreement, do notinstall,copy, or use the Software Product.This license agreement shall supersede any verbal, orpriorverbal or written, statement or agreement to the contrary.1. OWNERSHIPThe Software Product is proprietary to DWS Associates(D.B.A.DWSA Software. The Software Product is licensed, not sold,to younotwithstanding any reference herein to "purchases."Youacknowledge and agree that: (a) the Product is protectedundercopyright laws and international copyright treaty; (b)DWSASoftware) retains all copyrights and other intellectualpropertyrights in the Software Product; (c) there are no impliedlicensesunder this License, and any rights not expressly granted toyouhereunder are reserved by DWSA Software; (d) you acquirenoownership or other interest (other than your license rights) inorto the Software Product; and (e) DWSA Software owns all copiesofthe Software Product, however made.

The retail marketing toolkit includes 24retailmarketing financial calculators to help you plan yourmerchandising,retail sales analysis, store planning and staffing,breakevenanalysis and more. Select the tool from the menu on theleft andthen use the box that appears to the right to enter yourvariables.Tools included:Retail Breakeven CalculatorRetail Price CalculatorSales Variance CalculatorSales by Department or Product Category CalculatorSales per Transaction CalculatorSales per Employee CalculatorSales per Square Foot CalculatorNet Profit Margin (Return on Sales)Return on Assets CalculatorAverage Inventory CalculatorMargin Contribution CalculatorCOGS (Cost of Goods Sold) CalculatorGross Margin $ CalculatorGross Margin ROI (GMROI) CalculatorInventory Turnover CalculatorMaintained Markup CalculatorMarkup % CalculatorGross Margin % CalculatorNet Sales CalculatorOpen-To-Buy (OTB) CalculatorReductions CalculatorSell-Through Rate CalculatorStock-to-Sales Ratio CalculatorFinancial Ratios Calculators