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The augmented reality app for UP TV. At UP, we get family. UP isthe trusted entertainment brand targeted to adults who seekpositive programming with authentic, relatable stories about whatit is to be family, in all its complexities. UP offers originalscripted and reality series, specials and original movies as wellas fan favorite dramas and comedies filled with uplifting storiesof families and the relationships that define them. As TV’s trustedhome for families that is targeting adults, we promise to telltheir stories in a way that is relatable, genuine, positive, butmost of all fun and entertaining. We will tell stories of familythat leave you feeling, well…UP. Because at UP, we get family.