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French Montana 1.4
French Montana Official AppThe streets are talking: French Montana is one of thehottestrappers in the game right now. And what the streets want,thestreets shall get.The Bronx representing rapper waded through a fierce biddingwarwhen several labels began taking interest. Among these, wereDefJam, Warner-Bros. and Kanye West’s G.O.O.D. Music. Yet, whenallwas said and done, Montana came afloat announcing that he wasreadyto ride the wave with hip hop impresario Sean “Diddy” Combs’BadBoy Records (via Interscope Records).The partnership, made possible due to Bad Boy presidentHarvePierre, makes perfect sense. The label has earned a reputationofigniting the careers of bubbling street artists, transformingtheminto steaming hot hip hop game changers; a path which fitintoFrench Montana’s vision.Born Karim Kharbouch in Casablanca, Morocco, Montanaimmigratedto New York City with his family at age 13. His parents,seekinggreater opportunity than what they could find in theirnative land,settled in The Bronx. While fluent in French andArabic, Montanaspoke only a small bit of English. However, hequickly becameacclimated to Bronx culture, partly through hisinfatuation forhip-hop; an obsession which would later become hisprofession.“I just love hip-hop. [At first] the rapping was just ahobby,”explains Montana. “I figured out it was a career when I gotmyfirst check, [after] I came out with the Cocaine City DVD. It wasawinner from the jump.”“Winning,” it was; but Montana is no new jack that gotlucky.This shot caller's come up dates back almost a decade. WhenstreetDVD's were king, Montana's Cocaine City series, which hebegandropping in 2002, were grassroots video royalty. Featuring rawanduncut interviews with both up-and-coming and establishedartistslike Jadakiss, 50 Cent and Young Jeezy, each volume wasalsointerspersed with music from Montana himself. “The DVDs werealwaysthe plan for me to get on as far as rapping,” says Montana.“It wasa platform. It was a stepping stone.”The next step in his journey to rap riches was solidifyinghisgrowing fanbase by dropping great music. Acclaimedprojectsincluding his Mac & Cheese and Coke Wave series ofmixtapesestablished his rep as a hustler with legit rhyme skillsthatlisteners could steadily gravitate to. Mixtapes, viral videosandsongs like “Choppa Choppa Down,” featuring Waka Flocka Flame,onlyheightened Montana’s buzz.That buzz was amplified with the release of his single,“ShotCaller,” in 2011. The song became a runaway smash, earningmajorairplay across the nation and certifying Montana as the nextbigrapper out of NYC. “I just caught on fire. They say every coupleofyears someone comes and sweeps the streets,” says Montana.“Firstit was DMX, then it was 50. I guess it’s my turn now.”Credit: http://www.frenchmontanamusic.com
