ITV (International Television) is the voice for Non ResidentBangladeshis living across the globe as well as people whose mothertongue is Bangla. It highlights the issues of concern and thecultural richness of its people through information, discussion andentertainment, ITV (International Television) maintainstransparency and responsibility that ascertain its positive as themost credible and meaningful source of information, through qualityprogramming basic on issues. ITV (International Television)provides entertainment that, audiences can relate to, therebycreating viewer loyalty and response, ITV (InternationalTelevision) creates an alliance amongst its three stake holder’sviewers, advertisers and shareholders to maximize viewer’sownership. It has invested in human resources as it recognizes itto be the foundation upon which the ITV (International Television)future will be built. It is this very foundation that will allowITV (International Television) to attain and sustain a leadershipposition, thus fulfilling the promise associated with its creation,henceforth, ITV (International Television) will be handed over tothe next generation to get carried away in the future decades tocome.