GfK Apps
YouRespond 3.3.16
GfK is the trusted source of relevant marketand consumer information that enables its clients to make smarterdecisions. We work on behalf of some of the biggest companies inthe world to ensure the voice of the consumers is heard. Yourvoice. Thus, they can deliver the products and services you want.GfK YouRespond allows you to give feedback on life's criticalquestions on the go. We ask the questions. You respond with yourfeedback and help shape the things that matter to you.
GfK Performance Pulse 1.6.9
Use your smartphone to monitor weekly sell-out activity. Trackyourclosest competitor, launch performance, or promotionson-the-go.Use it as an early warning system to respond immediatelyand remaincompetitive. Designed for local sales managers, the GfKPerformancePulse provides easy access to the weekly Point of Salesinsightsyou need to succeed: a reliable foundation for tacticaldecisionmaking – wherever you are. At your fingertips you findanat-a-glance summary of market share, sell-out performance,closestcompetitor, strongest mover and best-selling models. You canswipethrough to key market developments and get into thegranulardetails for a deep dive into best-selling models, brands,pricesand channels. Weekly sell-out intelligence from the world’slargestretail network: • Track the impact of your promotions:Understandif sales uplift outweighs your investment. Evaluate theorigin ofsales. Exploit seasonal peaks. Measure yourcompetitors’promotions. Assess the impact on your overall brandshare. •Monitor and adjust launch activity: Set realistic goalsandbenchmarks. Evaluate channel distribution in key channels.Maximizepromotional activity. Understand sell-out dynamics. Adjustthesupply chain. • Compete better: Compare your sell-outperformanceto your key competitors. Track the impact of yourcompetitors’promotions and launches. • Respond fast: Get notifiedwhenever newdata is available. Measure your success - and spotopportunities.Take corrective action fast.
