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Asia-Pacific today accounts for nearly60%ofthe world’s population and more than 50% ofglobalfoodconsumption. With growing populations and rising incomes,thenewgeneration of Asians who are foodsafety-conscious arenowdemandingquality, hygienic food and beverages, therebycreatingaone-trillion-dollar opportunity for F&Bproducersandmanufacturers.Leveraging Retail Asia’s 20-year publishing history,experienceanddata base, FoodBizAsia will be officially launched asadigitalmagazine in July 2014 as well as establishing anonlinefraternity— for professionals and practitioners in thefoodservice,retailservice and hospitality & leisure industriesin theregion toshare ideas, insights and innovations.The April 2014 issue of FoodBizAsia is just apiloteditionlaunched at Food & Hotel Asia exposition heldinSingapore from8-11 April 2014. As the professionals wesurveyedindicated thatthey want the new B2B foodbiz magazine tofollow themeverywhere ontheir connected mobile devices, we havedecided to gofullydigital.Bridging the GapFoodBizAsia is conceived and will be launched as adigitalmagazineand an online community for segments of the foodtradefraternity.It is aimed as an industry platform forseniorexecutives, buyersand suppliers in the Food and RetailService aswell as theHospitality & Leisure Industry.FoodBizAsia features food products and services fromeverysectorof the global food industry. It allows theworld’sfoodsuppliers/distributors to reach and connect withAsia’sfood,retail and hospitality establishments.Content on The GoKeeping up with changing times and tastes, FoodBizAsiaiscompletelydigital and offers readers the latest newsandinformation on thego. Available on most mobile devices, itiscompletely iPad, iPhoneand tablet-friendly.Turn Up the EngagementFoodBizAsia offers readers the rich, deep stories they wantonthedevices they take everywhere. You can grab readers’attentionwith:compelling covers, extended and engaging editorialanduniqueinteractive elements.