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Identifying the cultural dimensionsofSaudiArabia and what is intrinsic to the Kingdom in the formofculturalheritage and natural ingredients, is the prime objectiveofSaudiColors Forum. This type of forum is the first of its kindintheKingdom and the Middle East.The Forum will feature a huge photography andshortfilmsexhibition related to tourism, as well as anawardsceremony,several workshops and specialized lectures on theartofphotography, in addition to tourism trips tocaptivatinglocationsorganized for photographers and visitors.Forum's photography exhibition will be held under thepatronageofSaudi Commission for Tourism and National Heritage(SCTH). Therearesuites for various governmental agencies,companies as wellasindividuals and associations relating tophotographyandcinematography and for various other activities.Forum aims to support the creative talents and enhance theroleofphotography and filmmaking in highlighting tourismpotentials oftheKingdom. It is a sincere attempt to raise theawareness oftourismand heritage and the importance of documentingthem throughthe artof photography, in order to foster a sense ofnationalbelonging.The form is aimed to provide a professional baseforphotographyand films about tourism and its components intheKingdom of SaudiArabia.