The modern times have seen India develop intoa tremendously multiplying economy. The country stores immensepotential in the form of a colossal population, which providesglobal brands with a massive ground to play & explorerespective targets. The Economic Times, in an endeavor to recognizethe efforts of the most admired brands which are redefining theIndian marketplace has planned one of the biggest platforms – TheEconomic Times Best Brands. We aspire to highlight India’s supremebrands which have displayed leadership in market cap, innovations,services, referral and recall value among all strata of consumers.We’re pleased to introduce the biggest research basedinitiative, ‘The Economic Times Best Brands’, on 16th October, 2014at Hyatt Regency, Mumbai, with an agenda to recognize the effortsof the 250 most admired brands which have restructured the waymarkets operate. We recognize the significance of ‘BRANDING’ duringcurrent times as crucial for a nation’s growth & present ‘TheET Best Brands’ platform; which brings together barons from variousindustries to deliberate & discuss on the current challengesthrough the following initiatives:Coffee Table BookFelicitationConferenceThe present dynamic scenario can also be well supplemented witha dedicated ‘Brand Book’ focused on Research, Analysis &Effective Presentation of a Brand’s Supremacy. The book has beendeveloped with crucial insights from customers; utilizing some keyparameters, including the ones like, innovations and Quality &Service delivery.Our sole objective through this Summit is tocreate an ‘Excellence Platform for Best Brands in India ‘ and tocelebrate their leadership. We aim to bring into spotlight India’sbest brands which have influenced minds of the Indian Consumerthrough innovation, service, and referral. This will be aconvergence platform for decision makers, owners, marketers &consultants from leading national and international brands. With anarray of activities through the day like focused workshops,stimulating panels, invigorating keynotes & starlit awardsnight; this summit will draw attention of leading media channels& senior industry peers, consequently enabling distribution ofBrand book amongst the best lot in the industry.Research MethodologyA list of top brands was finalized for the survey. Brands wereincluded based on their sales, retail and media visibility. Thiswas done to ensure that the final list of brands was a fairrepresentation of brands across categories. Face to Face interviewswere conducted with the target group with a structuredquestionnaire. Respondents evaluated brands they are familiar with.Each respondent could rate a maximum of 25 brands based on theirfamiliarity levels. In the present competitive globalizedframework, brand presence provides the leading companies with anedge to project their brand as the best. In a quest to understandif leading brands are also the best brands, The ET Edge team, incollaboration with Nielsen, identified certain variables that wouldhelp evaluate a ‘Best’ brand. After initial rounds of in-depthinterviews with Nielsen Industry Practice heads, inputs weregathered from Brand Managers across varied categories. These werecollated to identify variables which were further validated byindustry specialists as appropriate measures for identifying ‘BestBrands’.Research ParametersResearch parameters used for selecting the Best Brands 2014are:Features:Best in the MarketBrand InnovationBrand consistently delivers good quality or serviceCustomer Psychology:I would like to be seen using this brandI am willing to pay a price premium to acquire this brandI would recommend this brand to my family/friends