Description

PAST - The Great Indian Heritage
Bikaner 1937
Delhi 1982
USA 1993

Haldiram's began as a tiny shop in Bikaner, the land as famed forits savories as for its leather faced pipe players and fiercewarriors. By 1982, Haldiram's had set up shop in Delhi and thecapital begun to stop by and take note of the savories and sweets.It was word of mouth that grew the business manifold over the nextdecade till Haldiram's stood as a food outlet that was synonymouswith taste, hygiene and innovation.
USA was the first market we started exporting to, thanks to thelarge Indian population there. We began with about 15 products, allsavories, because they are favorites among Indians.
What began as a small town enterprise in India is today a globalphenomenon. Haldiram's is a way of life for Indians no matter whichcountry they live in. And the countries they live in are also fastdeveloping a penchant for these products.

PRESENT - Stock Now
Today Haldiram's is a 4 million dollar brand that is a familiarsight on shelves across the USA, Uk and the Middle East. NonResident Indians carry back packets of Haldiram's along with thefarewells and nostalgia. This is the name that they look for asthey scan shops for familiar scents and sights.
For over sixty years now, we have been unifying the palate ofIndia. It has not been the simplest of tasks; Indian speaksdifferent tongues and has different taste buds to match. However,today, we are a name that has become synonymous with the taste andquality not only within India but the world over.
Today Haldiram's occupies considerable shelf space at prominentsupermarkets the world over: Tesco, Sommerfield, Sipneys andCarrefore. From traditional Indian sweets and savories to the moreinternational chips, cookies, nuts and sherbets, our products arefast capturing the imagination of people making it possible for usto aim for deep penetration in the Middle East, East Europe andparts of North Africa.

FUTURE - Leveraging Our Existing Equity
We plan to leverage our equity in the domestic and internationalmarket to become a food corporation with not just branded productsunder our belt but also restaurants, retail chains and wideportfolio that includes such diverse products as milk- based foodsand noodles.
In the near future we hope to be in Algeria, Jordan, Yemen, Taiwan,Columbia, Cyprus, Ukraine, Libya, Tunisia, Egypt, Armenia, WestIndies, Sweden, Finland, and Trinidad & Tobago.
When we started exporting in the year 2001, our figures stood at1.7mn. Today we export products to the tune of 10.00 mn and hope tosustain a 40 % growth over the next 5 years. That’s why we haveincreased our production capacity to keep pace.
We have also invested considerably in an advanced processing andpackaging unit, which enables us to marry tradition withtechnology. That’s why no matter whose shelf our products sit on,it always stands on its own.