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Description

Expo City Events is the new app by ArnoldoMondadori Editore on occasion of the Universal Exposition,highlighting all of the unmissable events in Milan from May toOctober 2015.
Expo City Events is organised in four thematic itineraries,selected in collaboration with Expo in Città, dedicated to the bestof Made in Italy: Design, Food, Fashion & Beauty andCulture&Innovation. A rich collection of activities includingopenings, exhibitions, events, show-cooking and encounters withpersonalities from art, design and food, and organised inshow-rooms, historical locations and sites across the city.

DESIGN
The magazine INTERNI has launched in the context of “Expo CityEvents”, and in cooperation with the City of Milan, an initiativecalled Design Meets Food. Milano Meets the World, an itineraryaround the flagship stores and furniture showrooms that, for theoccasion, have been transformed into places for encounters andperformance against a backdrop of the excellence of Italian designand its gastronomic culture.

FOOD
Cooking is the principal protagonist of the “food” itinerary of“Expo City Events”, an exciting combination of good food andlifestyle. In fact, Milan is full of places committed to greatfood, with a vast range of opportunities also for those who want tolearn about gastronomy. For enthusiasts and aspiring gourmets,“Expo City Events”, in collaboration with Philips, has organisedcourses at the Sale&Pepe New Cookery School.

FASHION&BEAUTY
“Expo City Events” will also cover fashion with a collection ofevents focusing on Fashion & Beauty. There is, as everyoneknows, and indissoluble link between Milan and fashion that hascreated an industry that around the world represents the very bestof Milanese business. Among the events on the programme, in June,“Icon Night”, an evening organised by the magazine Icon incollaboration with Philips.

CULTURE&INNOVATION
“Expo City Events” is also culture and innovation. The programmewill include thematic itineraries dedicated to contemporary artwith events at city’s the leading galleries, guided tours ofarchitectural sites and historic buildings aimed at highlightingMilan’s artistic and cultural heritage alongside the importantexhibitions that are already in the Expo in Città program, incollaboration with Electa.

“Expo City Events” is a system composed by a paper guide, thewebsite expocityevents.it and the social profiles on Facebook,Twitter and Instagram.
The application will enable visitors to the city during Expo Milano2015 to discover the many places, often unknown, where theexcellence of the Milanese business system and Made in Italyflourish.