Description

The mobile Direct Marketer's Toolkitincludes27 tools to help you plan and analyze direct marketingprograms andactivities. It is designed for business owners andmarketingexecutives looking to develop more effective directmarketingprograms to increase sales and attract and retainprofitablecustomers. It includes B2B and B2C direct marketingapplications,financial analysis and interactive tools for marketerwho needs tobe able to do on-the-go planning and analysis on a widevariety oftopics: campaign planning, direct mail, lead generationcampaignsand lead forecasting and management and nurturing, ROIandbreakeven analysis, telemarketing, e-commerce, emailmarketing,social media, digital marketing, direct responsetelevision, andmore. Note: these are only a fraction of the morethan 150 planningand analysis tools available on our website.

The following tools are included in the kits.

1. Sample Size Calculators (3 different calculators formailtesting and surveys)
2. Customer LTV (Life Time Value) Calculator
3. Customer NPC (Net Present Value) Calculator
4. Campaign Sizing Tool
5. Simple Marketing ROI Calculator
6. Campaign ROAI (Return on Advertising Investment)Calculator
7. Campaign Results Calculator
8. Inquiry Campaign Size Calculator
9. Lead Calculator – Based on Known Revenue Goal
10. Mail Testing Financial Analysis Calculator
11. Direct Mail (Solo Mail or Catalog) Package ProductionCostEstimator
12. Email Campaign Monthly Lead Flow Planning Calculator
13. Email Campaign ROI Analysis Tool
14. Email Response Rates Chart
15. E-Commerce Email ROI Calculator
16. CPI CPL (Cost per Inquiry, Cost per Lead) CampaignBreakevenCalculator
17. Direct Order Direct Marketing Campaign Breakeven Calculator(allmedia types)
18. Direct Marketing Campaign Average Order ValueBreakevenCalculator
19. Pay-Per-Click Advertising ROI Calculator
20. Banner Advertising Breakeven ROI Calculator
21. Website Breakeven ROI Calculator
22. Social Media BE ROI Calculator
23. Telemarketing ROI Calculator – Based on Known Universe
24. Telemarketing ROI Calculator – Based on Know Revenue
25. DRTV Ad Allowable & Media Efficiency Ratio Calculator
26. DRTV Income and Cash Flow Calculator
27. DRTV Campaign ROAI Calculator
28. B.A.N.T. Criteria Chart
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DWS Associates (D.B.A "DWSA Software")
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