Description

3D Street Art has been around since the16thcentury. Originally created by Italian Renaissance Madonarro'sandTrompe l'eil painters from France, it has continued to behighlypopular and it's magic has been captured by Wiley Admen inthetwenty first century.

It creates a 3D effect from a 2D picture when viewed throughthelens of a camera. It's an exceptionally difficult type of artandonly perfected today by a handful of artists includingJulianBeever, Edgar Muller and the team of artists at StreetAdvertisingServices in the UK. It's created by painting an objectclose to thelens compact and squashed and and objects far away arepainted in astretched out way, the effect is a trick on the eye anda mindblowing illusion of 3D depth. Over the last few years AdAgencieshave turned to the 3D pavement artists to create highlyeffectiveadvertising and PR campaigns.

So how does it work and why is it so effective?

3D Street Art in Advertising works so brilliantly in twowords:entertain and inform. Isn't that what the best advertsdo?Entertain and inform and that's what 3D pavement art is so goodat.When a consumer sees a piece of 3D street art, they recognisetheimage and shape etc of the content but it's only when theyareadvised to look through the lens of their mobile phone camerathatthe magic happens. There is always an 'aha' moment that thepicturejumps into 3d in their eyes, which is what makes itsoentertaining. The next stage in the process is the consumerasking,'how does it work and what's this for?'. That's theopportunity forbrand ambassadors to explain the 3d process andinform them of thebrand's message.

OK so 3D street art works great in an experiential campaignorlive event, what are the other benefits?

Not only is the consumer entertained and informed by theartwork,the next step is to interact with the picture. Encouragedby theartist and brand ambassadors, they walk on to the pictureand havetheir photo taken with it. The photo is taken on theconsumer'smobile phone and the photo is then uploaded to Facebook,Twitter andFlickr to show their friends and family. The result?Start of aviral campaign.

Are there any other ways that works for a brand?

Probably the biggest benefit of using 3D in your advertisingorPR campaign is free media coverage. Because the pictures worksowell in photographs, press exposure is almost expected.

Street Advertising Services 3D street art campaigns havebeenfeatured in all the national newspapers in the UK as wellasregionals and also TV exposure on programs such as BBC news,SkyNews and Blue Peter! They have some excellent case studies onhow3d street art can be used effectively in your next campaign.

ArticleSource:http://EzineArticles.com/expert/Kristian_Jeffrey/508524