Description

以往「蔬食」似乎只是停留在宗教或健康的因素下，僅侷限在少部分人口的餐飲消費行為，但隨著世界環保議題的持續發酵，「蔬食」好像一下子成為熱門話題，而對於經營蔬食餐飲的我們發現，以品牌概念導入才是未來經營趨勢，偶然發覺蔬食烹調常常以紅棗或黑棗入味，增添菜色美觀及營養價值，是歷來稱頌的大眾滋補食品，又觀棗子自古為喜慶宴會必備有「早生貴子」之意，整片翠綠棗樹傳遞健康自然本義，衍生象徵生命生生不息。正面臨品牌構思陷入瓶頸突然靈機湧現，從中體會棗子樹的發音如同「早吃素」的諧音，提醒大眾能早點多吃蔬食，為人類健康及地球環保盡份心力，「棗子樹」的品牌概念由此而生。

"Fruit and vegetables inthe past seem to just stay in the religious or health factors, foodconsumption behavior confined to only a small part of thepopulation, but with the world's environmental issues continue tosimmer," Fruit and vegetables "as if all of a sudden become a hottopic, and for operating Fruit and vegetables catering, we foundthat the brand concept of import is the future operating trends,occasionally found Fruit and vegetables the cooking frequently ofjujube or 黑枣 tasty, add dish appearance and nutritional value, hasalways been lauded Volkswagen nourishing food, and observed datessince ancient times essential festive banquet "Early Takakomeaning, the entire piece of green jujube pass the original meaningof healthy and natural, derivative symbolizes life endless. Isfacing a brand idea stuck sudden brainwave emerged, experience fromthe pronunciation of the jujube tree as "early as vegetarian"homophonic to remind the general public breakfast eat moreplant-based diet, to make copies for human health and the Earthenvironmental effort, the the "jujube tree" brand concept as aresult.