Description

About TAM:
TAM Media Research is a joint venture between Nielsen (India)Private Limited and Kantar Market Research - two globally acclaimedauthorities in the field of media and market research.. Appointedby the Joint Industry stakeholders of ISA (Indian Society ofAdvertisers), IBF (Indian Broadcast Foundation) and AAAI(Advertising Agencies Association of India) in 1998. TAM runs aneutral TV Viewership cell for the Indian TV Broadcast &Marketing Industry. This panel has one of the largest TV AudienceMeasurement panels in the world comprising of 45000+ individualsample respondents from across 225 cities and towns with 12,200TVM5 Peoplemeters covering 11,130 TV homes. These TV Panel Homesare representative of Class I towns (all towns and cities with apopulation of 1 Lac+) and Semi Rural Towns (Less than 1 Lacpopulation) from the state of Maharashtra, Gujarat, MP, PHCHP,Rajasthan & UP.

Since 2007, TAM has been reporting TV Viewership data forTerrestrial TV Homes, Cable & Satellite TV Homes and theDigital TV Homes. For this, TAM proactively introduced theinternationally acclaimed, highly advanced, platform neutraldigital TVM5 peoplemeter.

Description

Your view into the world to Indian Television Audience Behaviorof Indian TV viewers has become Quicker, Faster and On The Go! TAMMedia Research, a Neutral and Independent Television MeasurementService Provider for the media industry brings to you TAM IndiaApp. This mobile app is compatible with iPhone, Android &BlackBerry. The following Q&A will address all your queriesabout the App.

1. Who all should use TAM India App?
Ans. All TAM Data subscribers & Non TAM Subscribers who wanttop line TV Audience behavior data On The Go! CEOs, CMOs, ResearchHeads, Programming Head etc.

2. What is the difference between TAM Subscribers and Non TAMSubscribers?

Ans. TAM Subscriber: Those who are subscribing to TAM ViewershipData service for the current period will be entitle to this servicefor free of cost. The user should be registered with their officialemail id of their company.

Non TAM Subscriber: Those who are either, NOT Subscribing to TAMViewership Data but Subscribe to any of other Service/Products orNOT Subscribing to any of our

TAM Product/Service. Those who are from any Media / CorporateIndustry and do Registered for this TAM India Mobile App with theirCompany official email id. Kindly note that Personnel email id willnot be entertain to this service except for the Students from anymanagement institutions and other freelancer under the acceptanceof our Terms & Condition at the time of Registration Processfor this TAM India Mobile App.

3. What will be the subscription charges for TAM Subscribers& Non TAM Subscribers?

A. TAM Subscribers will have free access for the TAM IndiaMobile App and Non-TAM Subscribers will have nominal subscriptioncharges.

4. What type of top line information can be accessed using TAMIndia App?
A. TAM India App will have data such as:
a. Genre: Overall Genre wise viewership data and 4 weeks trends forselect genres
b. Markets : Market wise viewership data and 4 weeks trends forselect markets
c. New Programme Launches : List of new programmes launched duringparticular week on respective channels
d. New Promotables : List of new programme promotions on respectivechannels

5. How frequently will TAM India App data will getupdated?
A. Every Thursday, 10:00 AM, immediately after the data for TAMMedia Xpress software has been released.

6. What will be the available data period that can be accessedevery week?
A. TAM India App will have data for 5 weeks which will be data forthe recent week and 4 weeks prior to that.