APK Download Apps Education Management of Sale Promotion and Advertising Management of Sale Promotion and Advertising Latest Version APK

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Description

Simple and clean notes for management of sale promotionandadvertising. It almost contain all important topics which aregivenbelow unit wise : Unit – I. Introduction Concept ofadvertisingScope of advertising Objectives of advertising FunctionsofAdvertising Role of advertising in marketing mix ProcessofAdvertising Legal ethical and social aspect of advertising Unit-II. Pre-Launch Advertising Decision Edit Determination oftargetaudience Advertising media and their choice AdvertisingmeasuresLayout of advertisement and advertising appeal AdvertisingcopyUnit - III. Promotional Management Edit Advertising departmentRoleof advertising agencies and their selection AdvertisingbudgetEvaluation of Advertising effectiveness Unit - IV. PersonalSellingMeaning and Importance of personal settling Differencebetweenpersonal selling, Advertising and sales promotion Methodsandprocedure of personal selling UNIT - V. Sales Management Conceptofsales management Objectives and Functions of sales managementSalesOrganization Management of sales force and Sales forceobjectivesSales force recruitment, selection, training,compensation andevaluation