Description

Simple and clean notes to learn management of rural&agricultural marketing. It cover to all important topicsofmanagement of rural & agricultural marketing which areindexedbelow : Unit - I. Rural Marketing Image of Indian ruralmarketingApproach to rural markets of India Rural consumerMarketsegmentation Channels of Distribution Physical distributionProductManagement Marketing communication and sales force tasksUnit - II.Agricultural Marketing Classification of agriculturalproductsAgriculture market - Meaning, Components, DimensionsandClassification Market structure - Dynamics of marketstructureComponents of market structure and Market force Unit -III. MarketManagement and Channel Strategy Modern MarketingConcepts Functionsof Modern Market­ing Agricultural productsCommodity exchangeProduce Exchange Cash Market Forward dealingMarket exchangeSpeculative market Channels of distribution forconsumer goodsAgricultural consumer goods and Agricultural rawmaterials Unit -IV. Regulated Market in India Regulated marketAdvantages andLimitations of regulated market, Organization ofregulated marketFuture of regulated markets and Regulated marketsin India Unit -V. Marketing of Farm Product Packing and PackagingPackingmaterials Advantages of Transportation Means of transportandTransportation cost Grading and Standardization StorageandWarehousing Processing and Selling